Nick Riegal is a brand guy. Rather than put forward a black-and-white head shot, exec-style pic, he gave us a picture of an empty vessel. But not just any empty vessel. It was a shot of his company’s drinkware – high-quality and made in America, by Tervis.
Lucky for the Daytona Beach American Advertising Federation (AAF-DB), Riegal’s company is based in North Venice, Fla. So, he’s within easy reach to share his company’s most recent tale with AAF-DB “Lunch Break” goers on October 22, 2015 at Daytona International Speedway.
As the Senior Director of Brand and Marketing Communications, Riegal will discuss his company’s newly launched advertising campaign which involves new brand positioning and a visual rebrand. In other words, he will illuminate on the phenomenon of “Tervomaniacs” and “how we tapped into our existing advocates to build the brand.”
Providing insight into Tervis’ first ever television campaign, Riegal will also illustrate: “making the leap from manufacturer to brand; building a productive (and fun) client-agency relationship and creating an advertising campaign that punches above its weight.” His experience also includes working with Tabasco, Public and Checkers/Rally’s.“Every day there is a new challenge,” said Riegal about the field of advertising.
“Every day we are given the opportunity to take a new path. And we are often looked upon to lead organizations into new directions for growth.”
His take away for new ad execs, students and seasoned professionals? “You don't have to be a big brand to act like one.”
AAF DAYTONA BEACH
PO BOX 9871, DAYTONA BEACH, FL 32120