I was born and raised in Daytona Beach and then attended the University of Florida where I received my Bachelors of Science in Advertising with a concentration in Fine Arts. While going to school I came home each summer—because who wouldn’t come back to the beach—where I began working for the Hilton Daytona Beach Resort/Ocean Walk Village as a Guest Services and Front Desk Agent. After completing my internship for school credit with the Marketing department I was offered a job full time just as I finished my degree!
I research what other people are doing through websites like Ad Age and marketing/hotelier magazines! Being inspired by other creatives and having the chance to inspire them as well makes marketing and advertising what it is.
It would definitely be receiving the Hotel Lodging Association’s Sales and Marketing Employee of the Year Award. It was a big moment for me, I’m 23 and only a year out of school, being honored by not only my boss and our property but also by the Volusia County HLA and all of the hotels associated with it was an unforgettable moment.
That’s a tough one—I was lucky to have a boss that allowed me to be a part of a lot of hands on moments in our hotel and they all rank about the same for me. I would say though that the most memorable project was when we shot a commercial with Channel 6, not kidding I watched our “tv family” ride bikes up and down the beach for 3 hours only to have it as a 4 second spot in the entire commercial. It was definitely the best learning experience of my career.
The next 10 years of advertising belongs to the millenials—as much as I hate that term. This newer generation coming into the advertising scene is definitely an entertaining one in the sense that we’re all trying to out-wit each other and it’s something that will make advertising a lot more fun as the years progress. I think it will bring about more moments of “wow that was clever” and less channel flipping/page flipping/opt-out-of-the-ad button clicking.
What do you think Daytona Beach has to offer that other cities don’t? Daytona is very unique in that we have a variety of big events that draw attention to our town. It definitely makes it more exciting to work here because there is always something about to happen—something to anticipate--new people coming into town.
Making my dog insta-famous. I really enjoy social media management so I would probably try to steer myself in that direction taking on smaller/local businesses and bringing them into the tech-age...although wait I think that still constitutes advertising so never mind I’m just never leaving the ad world.
Your first two years after graduation are for you to get your stuff together—so don’t think about money or status when taking your first job. I definitely had this ridiculous expectation right after school that I should be making big bucks because I had so much to offer but I found that it's your first job in the industry that really hones your skills and gives you the opportunities to learn and expand in the “real world.”
Leaving the Hilton has been a pretty pivotal experience for me. As I was putting together my portfolio for interviews I realized just how much I had done in my short time with the hotel and it helped me put it into perspective. The advertising industry is so great because you begin to feel like the work you are doing isn’t work at all but rather a fun new project to tackle. And it isn’t until you pile all of those projects into one portfolio that you realize the impact you’ve made on a business and the people there.
My backpack—gosh I sound lame saying that. I am such a tech nerd I have to have all of my gadgets with me wherever I go just incase I get inspired to create something! It’s a blessing and a curse mostly because backpacks don’t match so well with dresses.
FACEBOOK—SNAPCHAT—INSTAGRAM—the usual. And of course I am on LinkedIn so connect with me and you can find my email located there!
DO IT ALL. Go to all of the events—meet all of the people—create as often as you can. And as Kevin Roberts says, “If You Can't Reach Heaven, Raise Hell.”