Q. Tell us a little about yourself and the company you work for.
I am a fun-loving, adventure-addicted graphic designer in the advertising world and have lived in the DAB area for over 20 years. I graduated from Daytona State with a degree in Graphic Design, and have enjoyed my career in our community since. I currently spend my days (and some nights) working for KK AD & Design, my own design-for-advertising business.
Q. What do you do for inspiration?
I surround myself with other creatives and stay tuned to our industry through the American Advertising Federation (AAF).
Q. What is your all time most memorable moment at KK AD & Design?
While there are so many, landing a much respected business to serve as their designer stands out. Seeing my work through the community on billboards and even buses is a great feeling!
Q. What’s a favorite project you’ve been involved with?
Again there are so many. This business is always exciting! A stand out project would have to be a tie between working with The Guy Harvey Foundation through Benedict Advertising, and the development of a restaurant brand called Lime Restaurant & Rum Bar, that included branding, photoshoots, print design, down to the interior design.
Q. What does the next 10 years of advertising look like to you?
Never a dull moment, that’s for sure. The digital shift is an interesting one and I look forward to what the future brings.
Q. What’s your favorite thing about working in the Daytona Beach area?
What do you think Daytona Beach has to offer that other cities don't?
Our city is really coming alive with the development of the Speedway, the Hard Rock Hotel, and local gem, The Streamline Hotel, that was featured on the Travel Channel. Being a local and staying involved with our community is important to me, and my favorite thing about the World’s Most Famous Beach? There is always something going on! Our endless line of annual events, festivals, and unique offerings keep us as a top pick for both visitors and locals alike.
Q. If you weren’t working in advertising, what would you be doing?
I’d probably be sitting next to Al and Savannah, broadcasting what’s happening “In Your Neck Of The Woods.”
Q. What advice do you have for students/people just starting out in advertising?
Get involved. Join your local AAF chapter. Volunteer. Stay relevant.
Q. What do you regard as being your biggest achievement?
Serving as President for the AAF-Daytona Beach! This was so rewarding after the hard work and dedication, and I learned so very much. The connections I made throughout our District and even Nationally are invaluable. Also, I happen to be the proud mom of Ms. Jordan Remington - the worlds most amazing teenager who happens to inspire me every day.
Q. Where can people connect with you or learn more about KK AD & Design?
My Facebook page - Facebook.com/kkadanddesign - or join me at one of the AAF-Daytona Beach’s speaker luncheons! And you can find me at The Oyster Pub on Seabreeze Avenue on any given Sunday.
Q. Before you go, is there one last piece of wisdom you can drop on us?
Don’t pet the sweaty things. But really, get and stay involved in your industry. What you put in you’ll surely get out.
Q. What’s one thing you couldn’t live without?