Q&A with AAF Member Kaleb Scharmahorn
Tue, Sep 20, 2016 at 3:05PM

Q&A with AAF Member Kaleb Scharmahorn

Tell us a little about yourself and your company.

My name is Kaleb Scharmahorn and I am the President of Internet Marketing Services at Silversphere. We specialize in internet marketing and integrated marketing for senior living owners and operators across the country.


On a personal note, my undergraduate degree is in Biblical Studies and Theology and I have a graduate degree from Full Sail University in Internet Marketing. Before moving to Ormond Beach 5 years ago, I worked in Nashville as a musician and songwriter. I have been married for 8 years to my wife ,Meagan, and together we have 3 children. Graelynn, 6. Lilly, 5, and Johander, 2.  Johander was recently adopted from Nicaragua and has been an awesome testosterone addition to the family.


What’s your favorite project you’ve ever been involved with, or your most memorable moment at your company?

Our parent company is a technology manufacturer for senior living that provides customized emergency call and nurse call systems to senior communities. Every year we give away a completely free emergency call system to a not-for-profit senior living community in need. 3 years ago we gave away our first system to a community in the Baltimore area. Being able to give something like that to a community that does so many life changing and impacting things for seniors today was a moment that I will never forget.


What does the next 10 years of advertising look like to you?

Advertising and marketing is continuing to become more customizable, personable, and digital. In the next 10 years, I anticipate the buying experience to be even more tailored to a customized journey for individuals. Successful advertisers will need to not only continue pushing creative boundaries, but truly embrace the aspects of timing, placement, and data-driven decisions.


If you weren’t working in advertising, what would you be doing?

If I was not working in advertising,  I would be writing music. Still a creative at heart.


Where can people connect with you or learn more about your company?

I would love to meet you and hear more about what you have going on. You can connect with me at kaleb@silverpshere.com or visit www.silversphere.com to learn more about what we do.


If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

 I worked in the not-for-profit world for about 8 years. We never had a large staff and relied on volunteer labor a lot. This experience, though stressful and rewarding, taught me a lot about the power of servant leadership and what it takes to motivate, encourage, and serve those around you. Often times, leadership is given to someone via a title or larger paycheck. Servant Leadership is about being a leader that concerns himself/herself with the success of others above themselves.


What’s one thing you couldn’t live without?

I don’t think I could live without Crown and Coke. That was hard to admit, but probably true (haha). 


Before you go, is there one last piece of wisdom you can drop on us?

 Work Hard. Play Hard. Don’t Make Excuses. You're not entitled to anything.



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