Q&A With AAF Member Patty Morales
Fri, Aug 26, 2016 at 1:25PM

Q&A With AAF Member Patty Morales

Tell us a little about yourself and your company.

I was born in Venezuela, the middle child of a small family.  After graduating high school, my brother and I were sent to Massachusetts to learn English with our grandparents. Since I wanted to go back and start college with my friends, I made it my goal to learn the language as quick as possible, and in 6 months I went back home. When the political scene changed in early 90s, my family moved to Florida as a middle point between Venezuela and Massachusetts where our extended family resided. I went to college in Orlando graduating from the University of Central Florida with a bachelor’s degree in hospitality management and a minor in marketing. I started my career in the hospitality industry via vacation planning, hotel marketing and management, property management and timeshare resort operations, and marketing and sales. The recession of 2009 greatly affected local tourism, so I applied my marketing background in the healthcare industry working for an ophthalmologic practice. My healthcare career took me to Cape Cod, Massachusetts, where I worked for a nursing home and assisted living facility, while keeping some of my independent marketing jobs with other healthcare providers and small businesses. When my dad’s health deteriorated, my return to Florida became necessary. I was fortunate to get a job with Florida Hospital as the regional marketing manager for the East Florida Region two years ago, a job that has helped me grow as a person and has sharpen my professional skills.


A member of Adventist Health System, one of the country’s largest not-for-profit health care providers, Florida Hospital’s mission is to extend the healing ministry of Christ.


Encompassing six Florida Hospitals in Volusia and Flagler counties, the Florida Hospital East Florida Region is the largest hospital system in the area, with 923 licensed beds and more than 6,000 employees. The Florida Hospital East Florida Region includes:


What’s your favorite project you’ve ever been involved with?


A month after my arrival to Florida Hospital, we announced our partnership with the Daytona International Speedway’s Daytona Rising project. From the announcement to leadership, building signage and update, promotional materials, etc., it was exciting to introduce the sport’ fans to this new concept: “healthcare outside hospital walls, where our community lives, works and plays.” I worked in this project closely for a year until we hired a team member designated to this huge undertaking.



What does the next 10 years of advertising look like to you?


Advertising is about the community we serve, their interests and how we provide a service to them. Taking new risks and showing a direct approach is the way we are moving forward. It’s exciting to see the progress, the growth, and innovation of new tactics to showcase our product & services.



If you weren’t working in advertising, what would you be doing?


I would probably be working in some sort of marketing related role in the hospitality industry traveling the world & exploring cultures.



Where can people connect with you or learn more about your company?


Patty Morales

Florida Hospital – East Region

Regional Marketing Manager

770 W. Granada Blvd. Ste., 102 | Ormond Beach, FL 32174
P. 386.231.3627  | F. 386.673.1357 | Patricia.Morales@ahss.org | www.floridahospitalsix.org


What's your favorite part of your job? What's the hardest part of your job? What do you do when you get stuck?


  1. Favorite – Our team and how we collaborate in projects
  2. Hardest – Waiting for feedback & disorganization
  3. When I get stuck, I step away to take my mind off the project. Usually clarity comes through after one of these three things.
    1. Walk to the store for chocolate inspiration
    2. Listen to “It’s a beautiful day” from Michael Bublé or “Can’t Stop the Feeling” from Justin Timberlake
    3. I text my sister HOLA… she always responds with her picture with a snap shot filter (Dalmatian ears are my favorite)



If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

While I worked in time share, I had the privilege to meet and work closely with the founder of Vistana Resorts, Arthur Zimmand. His experience, knowledge and guidance helped me see my life and professional career from another angle. His work, dedication and legacy are an inspiration to never stop working to achieve my goals, challenge my skills every day, and stay humble.


What’s one thing you couldn’t live without?

Chocolate & my faithful companion and best friend, Chatty! My 8-yr-old salt & pepper Shih Tzu



Before you go, is there one last piece of wisdom you can drop on us?


I read this a while back, don’t know who said it or where I read it, but it has always stayed with me…."Some give up due to slow progress, never grasping the fact that slow progress IS PROGRESS"



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