Join us on Thursday, October 12 for our next AAF Lunch N' Learn event at Houligan's Restaurant in Daytona Beach. Our speaker, Jeff Lin, helped create Fan Chest, one of the most popular subscription boxes for sports fans. He will be sharing his incredible story on the latest trend in personalized consumer products.
11:30am - Check-in and Networking
12:00pm - Announcements and Speaker Presentation over Lunch
Why You Should Attend:
The shift in retail landscape and consumer preferences have brands working to figure out how to stay out in front. Consumers want more personalized purchase experiences through curation of beloved brands or items delivered to their doorsteps. Jeff will be speaking on this ever-changing landscape and how gift boxes offer one solution for brands to reach consumers at a high level.
About the Speaker:
Jeff Lin graduated from UF in 2002, and has been bleeding Orange & Blue for years. He spent a decade on Wall Street, where he watched innovative companies come to market and disrupt industries. A few years ago, he started noticing a shift in consumer behavior towards curation, convenience, and seamless gifting. Every category had a solution; Birchbox for Beauty, Dollar Shave Club for shaving, Trunk Club for apparel, BarkBox for pets - nothing existed for sports.
He teamed up with Co-Founder Dan Weinberg (NBC Sports, Tough Mudder) and launched the bootstrapped operation in 2015 out of a 5-foot by 8-foot office, barely big enough for two desks. Sales took off and early momentum was bolstered by recurring feedback from hundreds of women telling them they had finally found the perfect gift. They realized they were on to something big, and built a team of people that do everything from running a warehouse, to finding exclusive gear. to providing the best customer service. Everyone involved has one goal – to create a product that delivers both amazing merchandise and lasting memories with friends and family. They are excited to celebrate gameday excitement all year long.